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December 2025 - Political Newsletter

Political Newsletter
Published on
December 11, 2025

Thanks to your generous contributions, Project 50 has enabled our state partners to add to their skills and capabilities ahead of the midterm elections next year. This has included launching a new 501(c)4 “social welfare” organization to communicate with Arkansans named Progress Arkansas Project. We’ve also supported Indiana Reproductive Freedom PAC in hiring their first Executive Director. And we contributed to ReproRising Virginia’s very successful digital voter messaging in last month’s Commonwealth elections.

It’s been an incredible year and we couldn’t have done it without you and your support.

As we look ahead to the midterm elections, Project 50’s state partners are poised to launch their most ambitious electoral programs yet!

2026 Midterm Updates

Without question, 2026 will be the most important election since the U. S. Supreme Court issued its Dobbs decision and turned back the clock for American women by five decades to before Roe. As we saw from the pro-choice victories in Virginia last month, the winds of public opinion are at our backs. But that doesn’t mean we are assured of victory.

In the states where Project 50 is working, we're still dealing with extremist legislatures that have gerrymandered district maps to protect their hold on power.

Extremist incumbents will issue misleading messaging to distract from the votes they have taken to eliminate abortion healthcare for over 20 million American women.

Project 50 is taking the fight to the home turf of the organizations that oppose reproductive healthcare by working in states where abortion care is banned. The state organizations with which we are collaborating in Arkansas, Indiana, Missouri, Oklahoma, South Carolina and Virginia are all laser-focused on clawing back the right to make one’s own decisions about pregnancy and parenting. Several of our state partners will launch voter messaging programs for the very first time in 2026.

In each state we are coaching our partners to back a few strategically selected state legislative races, keeping our eyes on breaking anti-choice super majorities. This is the first step toward flipping entire legislatures, a long-game that will take multiple election cycles.

Marlou Svenson, Project 50’s Political Director, with partners from Missouri and Indiana at a conference in DC in December.

In the run up to the all important 2026 midterm elections - just 11 months from now - we will support our state partners in refining and implementing their voter messaging programs, in recruiting and training candidates and, importantly, in growing their fundraising programs to ensure the sustainability of these efforts.

I am traveling to state partners early next year to develop these campaign plans.

There’s much more being planned for 2026 - including an exciting announcement at the start of the year! I hope you’ll consider joining us at our 2026 Kick-Off Event in Chicago on Wednesday, January 21 at 5:30 PM to learn more about what we’ll be doing in this pivotal election year! Register here.

I am grateful to partner with you in this work.
‍

To keep this momentum going, we need your partnership. Your year-end contribution to Project 50 will ensure we can continue investing in our state partners’ growth and build the foundation for wins in 2026 and beyond. And now through the kick-off, all contributions will be matched dollar-for-dollar up to $25k through our Giving Tuesday Matching Challenge, doubling your impact!‍

Please make a gift today to fuel this movement, set the stage for 2026, and change the course of history for American women.

Thank you for your support,

Marlou Svenson, Political Director

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